Monthly Archives: November 2010

If you want something done right, delegate it!

Have you ever heard the old saying, “If you want something done right then you have to do it yourself?” This quote is dangerous. Sure, there are lots of things that you do like no one else, and you probably do need to do those things yourself. In fact, those things are probably how you make the majority of your income and represent your “brilliance.”

In an ideal world you would ONLY be doing your brilliance work, and nothing else. This means you need to delegate. Here are a few excuses people give for not delegating and how to overcome them.

1. I don’t have the money.

There are times for all of us that we have more time than money and we try to do too much ourselves. During those times, rather than trying to learn something brand new, look for “money on the table.” Are there some hot prospects you could follow up with to get a new client or two? If so, use those profits towards delegating instead of doing things yourself. You will save money and time in the long run.

It may take you 5 hours to complete a task that would take someone who was skilled in that area only 2. If you make $100 an hour and the work you need done costs $25 an hour, you’ve saved yourself a good deal of time and money.

2. I don’t know what to delegate.

Start by listing all the things you really HATE to do. The things you hate the most delegate first.

3. I am afraid it won’t get done right.

It’s important to hire people who are proficient in the areas you need them for. Don’t be afraid to ask the tough questions and request samples of their work along with references. Oh yeah…and check up with those references. When you hire someone, you want them to know way more than you do about the tasks your handing over. You should only have to explain how things work at your company, not how to do the task.

4. What if they quit and I’m left high and dry?

Start writing an operations manual for your business right now. Keep schedules, passwords, and even the most basic step by step info here. When you hire someone, you can send them a copy and make it a requirement that they enter step by step info for the tasks they are assigned to. This way, if you go your separate ways, you will have their operations manual to hand over to someone else.

BONUS Grow Girl Delegation Tip:
Don’t over-hire. For example, let’s say you hire 1 assistant and she charges $50 an hour. She’s worth every penny as long as she’s sticking to updating your website and doing your marketing. You need some papers filed and some info posted on the net. You let her do it because you don’t want to hire someone else. However, you could hire someone for only a few hours a week and pay them just $8 an hour for those tasks and free your $50 an hour assistant up to do more complex work. In some cases this could mean you have 2-3 assistants who only work a few hours a week or month, but you will save a lot of money!

Your Grow Girl Assignment:

Make a list of everything that you currently do in your biz.
Out beside each task, grade the tasks with either an A, B, C, or D. A’s are the things you love and D’s are the things you hate.
Make a “delegate first” list starting with the D’s and ending with the C’s (you can eventually work on the B’s too).
Next, figure out what needs to happen in your business to delegate those first tasks on your list (get a new client to pay for it, clear some time for interviewing, etc.) and make a plan for doing so!

What are you going to delegate first?


Brandi Hamrick is a marketing, mindset, and money coach. She trains other coaches, has a BA in Marketing, and is certified in many areas of coaching and energy work including Reiki. Brandi is the founder of You Grow Girl and www.yougrowgirl.net and her purpose is to help you prosper from your purpose!

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Be in the Driver’s Seat of Your Business

If we’re really honest with ourselves, we’ll see that at least part of the time, we are not really “driving” our business – it’s driving us.


If you sit back and took at look at the types of activities you do on a daily and weekly basis – you’d see that often its things, events and people that direct your day – not you.


Think about it..

  • * A phone call comes in and it’s a client or supplier or joint venture partner in a panic and you drop everything to deal with the problem
  • * An email comes in asking you to take a look at a new online magazine and participate in their quiz to win a launch prize
  • * Your bookkeeper calls with some discrepancies and wants to talk about it right now with you
  • * Your printer breaks down and you have to spend the whole afternoon on the phone with the help desk
  • * A business colleague/friend calls you up and wants to have a very long chat about their upcoming vacation

These are some examples of things that come up and hijack your time and energy.  These kinds of situations are unavoidable but it’s how we deal with them or what systems we have in place to deal with them that’s lies within our control.

That’s one of the reasons you’ll hear successful entrepreneurs and small business owners stress that you need to have a team of people that support you and free up your time from  everyday interruptions and issues.   Ensuring that you have a back-up Virtual Assistant, an on-call IT person, an assistant etc. can help offload some of the more reactive and administrative tasks.

You have the power to decide what you do when.  If someone calls, you don’t have to take the call (let it go to voicemail) or you can set up a time to talk to them when it would be more convenient for you.  You don’t have to open that magazine now – you can delay it or delete it altogether (would it make a difference to your business if you never read it?).

When you start really controlling what you spend your time doing in the workday, then you’ll really start to see results.  Because you’ll be concentrating on tasks and activities that can bring you closer to your goals (money or otherwise), you’ll achieve your goals quicker and with less stress.

Next time something comes in to disrupt you, sit back and take a few seconds to see if you dealing with it brings you closer to you want – or can you pass it off to someone else or deal with it at another time?

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The Importance of Skill Building

As a veteran virtual assistant, online business manager and serial entrepreneur, I’ve built my businesses from a foundation of growing knowledge gathered by continual learning. My success largely depends on the skills and experience I can offer, so I am always looking for new learning opportunities.

I have met and networked with hundreds of clients and colleagues through the years, and  most are just like me; they recognize the value that learning new skills brings to their clients.

Let’s look at ways skill-building can enhance your business:

* It adds professional credibility to your business.

* It can create more ways you can service your target market.

* It can allow you to create more streams of income by adding additional services to your business.

* It can help you create lucrative joint ventures.

* It can help you create passive income streams.

Every time you learn a new skill set, you broaden your horizons both professionally and personally. There are so many things you can add to your service arsenal. It doesn’t mater if you’re a coach, an author, speaker, Internet Marketer, virtual assistant or online business manager, I highly recommend you keep abreast of what trends your target market are following and jump on the bandwagon of the next great service they’re going to need.

All of the above and more are reasons I created the VA Training Academy, because I’m a passionate advocate of learning. The courses are not just for VAs, many of them are geared for any online business owners.

Learning is fun, it helps you build skills and confidence, and adds to your bottom line, plus you never know where it will lead!

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6 Proven Strategies Helping Introverts Easily and Effortlessly Market Themselves

by Donna Gunter, Introvert Marketing Coach

“I hate to market myself” is a very common complaint I hear from many of my clients. Some are introverts, who are naturally averse to self-promotion, while others just don’t realize that they also wear the hat of Marketing Director when they start their own business and unhappily discover that they are responsible for getting their own clients and customers.  Trust me, it’s imperative that you get over this stigma (or move beyond it), for without marketing, nothing happens.

What are the best ways for introverts to promote themselves in a way that doesn’t feel overly promotional?  Here are 6 proven strategies to help introverts easily and effortlessly market themselves:

1.  Stepping into the shoes of your ideal client and target market.  Do you understand what your target market needs and what their problems are?  What about the biggest pain or complaint of your ideal client?  Being able to accurately describe both your target market and your ideal client will help you greatly in understanding them.  Take 30 minutes and jot down some notes about both and see if you can craft your target market profile and ideal client profile.  Once you have created these, your copywriting for your web site, your ezine, and your emails becomes so much easier, because you can create each piece of your marketing content as though you’re sitting down and having a one-on-one conversation with a specific ideal client or member of your target market.  What you have to say then feels authentic and not salesy at all.

2.  Discover and use your “profitable essence.” I borrowed this term from visibility expert Nancy Marmolejo.  By this I mean discovering what you’re brilliant at doing and getting recognition (and money) to do what you do best. Once you figure out what makes you unique, the notion of selling yourself dissipates, as you then find yourself effortlessly doing what comes naturally to you.

3.  Share your knowledge. Introverts often value knowledge over people, and so what someone knows becomes more important than whom someone knows.  Because introverts enjoy research and amassing knowledge, it becomes very easy for introverts to share what they know.  How can you do this online?  Easy.  By writing a new article every week that is published online. Or, by publishing a weekly email newsletter.  Perhaps you offer a value-packed giveaway from your web site that entices visitors to sign up on your list. Or, you offer much of what you know about a topic on your authority web site.

4.  Teach what you know.  Introverts may not realize that skills that they have are unique to themselves and aren’t a skill set that everyone possesses. Once realizing their uniqueness, many introverts like to teach others about what they know.  This might mean delivering your signature speech at in-person association meetings, or perhaps holding a teleseminar or webinar and presenting your information online. Or, perhaps you seek out opportunities to be interviewed where you set the tone of the interview by providing a list of questions to be asked.

5.  Seek out for 1:1 opportunities.  Introverts function much better in small groups or 1:1 than we do in crowds. So, seek out opportunities to speak 1:1 with someone.  Perhaps you answer questions on an online forum or ask others to submit questions to you.  Or, you request prospects to set up 20-minute strategy sessions with you so that you can get a feel for what they might need and you can demonstrate to them what you can offer to them.

6.  Network selectively.  Yes, you can network as an introvert, but not all networking opportunities are created equal.  The key here is finding groups in which you feel comfortable.

One of my favorite networking groups held monthly meetings where there was a guest speaker on a relevant topic.  Part of the meeting entailed being seated with 7 other women where each of us got to deliver a 60-second elevator speech to the others seated at the table.  If we wanted to know more, we passed our business cards with a note on the back to a particular speaker to follow up after the meeting or at a later time.  Each meeting typically involved 2-3 rounds like this, so at the end of a meeting, each of us had a list of people who were eager and willing to hear from us. I loved this group because it structured my networking for me and I didn’t have to make idle chit-chat with people I didn’t know.

Another option is to participate in an online social network, like Facebook or Twitter, which gives you the ideal opportunity to connect with like-minded people 1:1 virtually.

Marketing isn’t an evil part of business for the introvert.  Think of marketing as an extension of sharing yourself and your expertise with others who desperately need what you have to offer. These 6 strategies will help you successfully market yourself without sacrificing your natural introverted tendencies.

About the author:

Introvert Marketing Coach Donna Gunter helps professional service businesses stop the client chase and create online businesses that drive clients to them. Want to learn specific Internet marketing strategies that get results for introverts? Discover how to increase your online visibility in this free ecourse, Introvert Marketing Toolkit: 9 Strategies to Make a BOLD Impression Online, at ==> http://www.IntrovertMarketingToolkit.com

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Product Launch Support Specialist Bonuses

VAClassroom has just announced their Product Launch Support Specialist Certification Program and I’m giving everyone that uses my link to sign up for it during the promotion period, an exclusive VAClassroom Product Launch Support Specialist Bonus.

Here’s my VAClassroom affiliate link…use it to qualify for my VAClassroom Support Specialist Bonus offer:

Check out VAClassroom’s Product Launch Support Specialist Certification Program

Here’s the scoop:

My VAClassroom Product Launch Support Specialist Certification Program offer opens NOW  for just a short while.

Once you are certified, you will:

.Confidently assume the “quarterback” role for all your clients’ product launches!

.Know for certain that you’ve received the proper training to market yourself as a highly sought after Product Launch Support Specialist—and be able to prove it with your certification.

.Connect with an exploding number of new ideal clients who are lacking the key tools and techniques to effectively bring their products and services to market on the web!

.Have a Product Launch System that you can even utilize for your OWN products, resulting in new income streams for your business!

VAClassroom is all about teaching VAs how to learn many of the most in-demand skills in the industry today such as Internet marketing, social media, Camtasia Skills, fantastic Facebook pages, and virtual event management.

So, my VAClassroom Product Launch Support Specialist Certification Program Bonus is all about helping you get the most out of your VAClassroom training.

Here’s my official VAClassroom Product Launch Support Specialist Certification Program Bonus:

Bonus #1: Four (4) Product Success Launch Checklists

Product Launch Success Checklist #1: Setting Up for Product Launch Success
Product Launch Success Checklist #2: Top Strategy Secrets
Product Launch Success Checklist #3: Bringing It All Together
Product Launch Success Checklist #4: Easy Promotion Kit

Bonus #2: Pre-Sell Launch Strategies – Special Report

How to Sell Your Products Before You Launch! 30 Pre-Sell Launch Strategies to add to your toolbox.

Bonus #3: Six (6) Video Lessons: Video Marketing for Newbies

Video 1: Introduction to Video Marketing
Video 2: Uploading Videos
Video 3: Uploading Videos to Multiple Sites
Video 4: Enbedded Video
Video 5: Tracking
Video 6: Making Money with Video

Check out VAClassroom’s Product Launch Support Specialist Training Program

Here’s my VAClassroom Product Launch Support Specialist  Bonus Rules:

It’s really quite easy. You must use my affiliate link to buy from the VAClassroom  Product Launch Support Specialist promotion. (That means I get credit from VAClassroom for your purchase.) Simply forward a copy of your receipt to pam@pamivey.com, and your bonuses will be delivered right to your inbox.

Happy learning and building your earnings!

Cheers,
Pam

P.S. Don’t forget to use my link VAClassroom’s Product Launch Support Specialist Certification Program to qualify for my VAClassroom Back-To-School Bonuses.

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