Category Archives: Virtual Assistant

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Information Overload!

Oh man, are you feeling overloaded with information like I am? So many telesummits, teleclasses, webinars, and then add to that Wikipedia, Squidoolens, Hubspot, Twitter, Facebook, LinkedIn, ezine subscriptions. The list goes on and on…

I haven’t been able to find a quick or easy solution for taming the information monster but I’m making some headway. I’m naturally nosey – I just have to know everything, so it’s been a struggle but I’ve made one little change that’s had a positive effect, on my inbox anyway.

I’ve opened a gmail account: pam-lists@gmail.com, and that’s where I have all of my ezine and information subscriptions going to, instead of my Outlook inbox. That way, I can read at my leisure instead of being distracted everytime my Outlook “dings” to let me know a new email has arrive.

It’s a little thing, but it’s made a big difference in the amount of email that gets dumped into my inbox everyday and makes me feel a little less frazzled by having to read all this stuff the minute it comes in to keep me up to date with all the happenings.

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How To Create A Powerful Marketing Message

In an earlier article, Get More Clients By Explaining Your Benefits, we talked about the benefits of the services you provide, rather than just features. Potential clients are much more likely to identify with your message and want to work with you.

What are their problems and pain-points? What keeps them up at night?

Are they stressed out because they’re trying to do it all in their business and they feel they’re getting more and more behind?

Are they frustrated because they have to have new products and programs in them that could bring more income into their business but they don’t have the time to get to them?

Are they bewildered by not knowing how to market the products and programs they already have?

Are they fearful or unskilled in the area of technology and are unsure of how to deliver their products and programs?

Are they uncertain of the best system or process to use for a particular area of their business?

The above is just a few possibilites of what your potential clients are experiencing. Can you come up with others? If you’re having difficulties, ask your current clients why they partnered with you. What was their reasoning behind hiring your services? What was the desired outcome?

For those of you who don’t yet have clients, ask people in your target market or who match your ideal client profile. (If you don’t know your target market or ideal client profile yet, I’ll be going over that in upcoming articles.)

Once you determine their problems, pain-points, and what’s keeping them awake at night, craft your marekting message, using this information as your guide. And don’t forget to focus on the benefits of working with you!

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3 Challenges of Being A VA and How to Avoid Them

There’s little that compares with being your own boss. As a VA you have a lot of freedom. You choose your working hours. You choose your clients. You even set your fees and grow your business as you see fit. However, this freedom also means challenges. Owning your own VA business can be tricky. Let’s explore some common challenges of being a VA and how you can avoid them.

#1 Time Management

One of the great things about being a VA is that you get to set your own working hours. However, if you’re not good at managing your time, you could end up working around the clock. In addition to your client projects, you have a business to run. That means tasks like invoicing and email are on your daily to do list. Couple that with the normal responsibilities of life and you have a very full schedule. It’s then easy to see why some VAs never sleep.

However, with a good time management system, everything gets done. You get to sleep. It’s about scheduling your day. It’s about prioritizing. And you must make the most of your work time. Be productive! Eliminate distractions.

#2 Clients

Without clients you don’t have a business. Yet there will definitely be clients you wish you didn’t have. It’s okay. You don’t have to like, get along with or work with everyone. If you find that you’ve gained a client you just don’t want to work with there’s a solution. Honor your commitment and then refer them to someone else.

When setting up your business you can avoid problematic clients by taking a few steps. The first is to identify the type of clients you do want to work with. Create an “ideal” client. Write down all of the characteristics they have. What makes them ideal? When you’re searching for new clients, keep that “ideal” client in your mind.

Also make sure your systems support a good client relationship. Make sure you have established policies and procedures. Make sure communication is easy and straight forward. This will help ensure your client relationships are positive ones.

#3 Cash flow

As a service provider you only make money when you have client projects to work on. This can make cash flow a real challenge. No cash flow and you may have to take on a part time job or borrow. That’s not the goal here. The goal is to have a successful VA business. There are a few strategies to help.

First, create a savings account that can support you during the slow times. There will be slow times. Even very successful businesses have them. When you have savings to turn to, the slow times can be stress free.

Create systems that support consistent cash flow. For example, consider creating a membership program. Offer a discount to clients who sign up for ten hours of VA work each month. Then set them up on automatic billing. Membership programs help ensure you have consistent cash flow.

Finally, look for supplemental income. Become an affiliate for a product. Sell advertising space on your website. Create an information product and sell it. Partner with another business owner and earn referral income. When you have multiple streams of passive income coming into your business, cash flow management becomes much easier.

There are challenges to being a VA. However, the rewards can offset them. With a plan in place, you can overcome these challenges with ease. To your success!

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VAs: It’s Time to Level Up!

Are You Looking for An Immediate Boost For Your Virtual Business?”

Do you find yourself teetering on the edge of success
but need a push to go over?
Underline

Would you benefit from an experienced, well-known and respected 6-figure virtual professional to guide you in your own success?

Then, buckle up! You’re in for the ride of your business life…

Join me for a 1-on-1 full LIVE day of intensive coaching and mentoring to move you forward in your business, called the Level Up! Fast-Track VIP Intensive.

Based on the assessment you’ll complete, I’ll create a customized agenda for our full day together.

Depending on where you want to focus, we can:

  • Determine the best business model for you
  • Map out a strategy to get more clients
  • Create a plan to build a successful and supportive team
  • Create systems and processes to free your time and explode your growth
  • Project your revenue over the coming year
  • Create passive income opportunities to augment your virtual assistant intake
  • Create an actionable year-long marketing plan to keep your pipeline full of prospects and clients
  • Create a year-long success strategy and then break that down into manageable 60 day action plans
  • Help you to determine your target market and niche, and your marketing message that goes along with it.
  • Create a plan to get your start-up VA business in fast-track mode
  • and much more!

WARNING: Be prepared to GET FOCUSED and WORK HARD. I’m going to stretch and challenge you out of your comfort zone to get really clear on where you want to take your business. Then together, we’ll create the road map for you to get there.

Head on over to the VA Coaching & Mentoring site to find out where I’ll be over the next few months, or to learn about the Level Up! Fast-Track Business Booster program.

Remember, no truly successful business owner made it there on their own…

So, what do you say? Come along with me to work on your business.

http://www.levelupfasttrack.com/vip-intensive.html

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